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The A|X story began in the United States in the Nineties. The brand was created within the Armani world, from which it has inherited its essentiality, developing however its own unique and clear-cut identity, specifically for its target market: a young, modern and informal consumer, who lives in cult cities like New York, Milan, London and Tokyo. The range made its debut with a ‘basic’ collection of fundamental garments and accessories, proposed in innovative designs, to reflect the understated sophistication and energy of a new generation.

Year after year, A|X transformed in-step with the evolution of the latest lifestyle trends and modes of expression, becoming increasingly more global. Today, A|X is the symbol of a reinvented ‘city style’, where the modern, creative and ‘all-digital’ spirit of the metropolitan youth meets with Italian taste and creativity, Armani’s sartorial heritage and culture, to create new and original combinations.