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Victoria's Secret got its start when businessman Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable—and made even more so by saleswomen scrutinizing his presence there. "When I tried to buy lingerie for my wife," Raymond told Newsweek in 1981, "I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder." The Stanford MBA grad saw an opportunity in his discomfort and in 1977 borrowed $80,000 to open Victoria’s Secret as a store designed specifically to make men comfortable when buying lingerie for their wives.

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