CLINICALLY PROVEN POWER. Clinically tested formula! Proven to prevent hair loss due to breakage. Natural formula with 12 Key Active Ingredients.PREVENT HAIR LOSS NATURALLY. Stimulating blend of Niacin, Biotin, Argan Oil, antioxidants and other natural ingredients detoxify the scalp and encourage healthy hair, strength and resiliency.ENERGIZE ROOT TO TIP. Hair loss prevention starts with a healthy scalp. This invigorating blend of organic extracts and essential nutrients fortify, reduce damage and promote cell growth.GENTLE YET EFFECTIVE. Nourishing blend of premium oils, vitamins & antioxidants specially formulated to effectively treat thinning, damaged, and/or color-treated hair. Gentle enough for daily use.SCIENCE + NATURE. All PURA D'OR formulas combine science and nature to deliver transformative hair therapy. Select Certified Organic Ingredients. No SLS (Sulfates). No Parabens. No Harmful Chemicals. Gluten Free. Hypo-Allergenic. Cruelty-Free. Manufactured in the USA. Color Safe.