RADIANT HAIR COLOR WITH TRIPLE PROTECTION: No hair color cares more than Excellence Crème. With our triple protection system that seals, replenishes, and conditions, plus 100% gray coverage even on stubborn grays, it's called Excellence for a reason.EXCELLENCE IN HAIR PROTECTION: Our weekly conditioning treatment with collagen helps protect hair until your next hair coloring, for long lasting radiance. For 100% gray coverage & gorgeous root-to-tip color, treat yourself to Excellence Creme hair color.L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.LONG LASTING HAIR COLOR: Get beautiful color from root-to-tip with L'Oréal Paris hair color, permanent, semi-permanent, and root touch up kits. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.L'OREAL PARIS IS INCOMPARABLE: Tried at-home hair dyeing kits like Clairol Nice'N Easy, Schwarzkopf Keratin, Herbatint hair Color, Clairol Natural Instinct, Vidal Sassoon hair color, Naturtint hair color? We think you'll love L'Oreal Paris hair color.