ENDORSED BY JENNIE: Hera lipsticks are picked by Jennie Kim, K-pop Idol. It goes on clear, but its high gloss and shine brings out the natural color of your lips. This lipstick is very hydrating and keeps your lips moisturized. It is light and non-sticky and leaves your lips soft and smooth.PICK YOUR COLOR: This sensual and glossy lip balm has 6 colors for you to choose from. You can experiment with different looks and new makeup styles every day.REDUCES LIP LINES: Hera lipsticks and balms contain a cooling Menthol formula and special ingredients that fill in the fine curves of your lips to help reduce the appearance of lip lines. A great lip balm for dry lips, it has the added advantage of making your lips look plump and sexy.SPECIAL MOISTURIZING FORMULA: This lip balm makes your lips look and feel gorgeous with a velvety smooth texture. Made from honey and other nourishing ingredients, it reduces dryness and gives well-hydrated, smooth lips.PLUMPS LIPS: Special lip plumping formula gives you a sexy pout, and your lips look and feel gorgeous with a velvety smooth texture.