Bright enough to see where you're going in the dark without turning on other lights, but not so bright as to blind youBuilt-in smart light sensor, the nightlight automatically lights up only when the room is dark enoughOffset plugs and compact size, the nightlight does not block the second outletCosts you less than $0.20 per year to operate (based on 11 cents/kWh), and no bulbs to replace with long life LEDsPerfect for hallway, kitchen, stairs, living room, bathroom, bedroom, nursery, anywhere you need a guiding light